
Ed Gaskey’s author website
A home for Creating Your Next Chapter, Ed’s writing, reader resources, and media information, with connected content and inquiry management.
Websites
A new website or a thoughtful redesign, built around your audience, content, and goals. Explore real client work, choose the service that fits, and discuss a clear scope with Rambler.
Two clients with different audiences and different reasons for someone to get in touch. The structure and design follow the work.

A home for Creating Your Next Chapter, Ed’s writing, reader resources, and media information, with connected content and inquiry management.

A Louisville service-business website organized around removal jobs, real service areas, customer proof, pricing information, calls, and quote requests.
A new site from the ground up, including structure, design, development, forms, analytics, and the technical details behind launch.
Small business website designSites for local and service businesses that rely on calls, quotes, bookings, reviews, and clear service information.
Author website designWebsites for books, media, speaking, reader signups, launches, and the author brand beyond a single release.
Website redesignsFor sites that no longer match the business, are hard to maintain, or have accumulated too many patches over time.
Website integrationsConnect forms, CRM, content systems, email, analytics, APIs, and the workflows that should happen after someone uses the site.
Maintenance and ongoing workNew pages, fixes, content changes, integrations, performance work, and improvements after the site is live.
We start by looking at the current site, the business, what people are trying to find, and what happens after they contact you. The page list comes out of that work, not the other way around.
Keep what is useful. Identify what is confusing, outdated, fragile, or missing.
Pages, content, forms, integrations, and technical requirements should have a reason to be there.
Design, development, testing, production setup, redirects, analytics, and the details that make launch boring in a good way.
Search data, user behavior, customer questions, and business changes tell us what is worth improving next.
Website planning
Cost, redesigns, integrations, maintenance, and other decisions that come up before a website project.
A good-looking website is not always a website Google understands. Learn why some small business sites struggle to show up in search and what actually helps improve visibility.
Read the guide →Website StrategyWhat Should a Small Business Website Actually Do?A good small business website should do more than look professional. It should make your message clear, guide visitors toward one important action, and support the way your business actually grows.
Read the guide →When a Membership or Loyalty Program Makes Sense for a Local BusinessA practical look at when memberships and loyalty programs work, what the system needs to track, and how businesses can validate customer benefits.
Read the guide →CRM, content management, customer workflows, automation, and custom software are part of the same shop.
See business software ↗A current site, a rough idea, or a list of things that keep getting in the way is enough to start.
Start a project ↗