Book-first homepage
The homepage centers the Creating Your Next Chapter message, Ed's positioning, and a primary reader call to action instead of splitting attention across too many competing offers.
Author Website Project
Ed Gaskey
A custom author platform for Ed Gaskey built around the launch of Creating Your Next Chapter, with a clear book-first story, reader conversion paths, media resources, and room for ongoing content.
Author websiteBook launchContent platformLead capture
ClientEd Gaskey
ProjectAuthor platform
BookCreating Your Next Chapter
Primary goalIntroduce the book and grow the audience
Build the website around the next chapter Ed wanted readers to take.
Ed's website needed to do more than announce a book. It needed to establish a clear author identity, explain the idea behind Creating Your Next Chapter, and give readers an obvious next step without turning the homepage into a wall of information.
The site was structured around the book first, then expanded into the parts of an author platform that support long-term audience growth: Ed's story, blog content, podcast appearances, media resources, contact paths, and reader offers.
The finished experience keeps the message focused while giving the supporting content enough depth to grow as the book reaches more readers and Ed publishes more material.
An author site designed as a platform, not a one-page book advertisement.
The public-facing design and the systems behind it were built to support both the launch and what comes after it.
Author story
Dedicated content gives visitors context on Ed, the ideas behind the book, and the themes of clarity, purpose, transition, and what comes next.
Reader conversion paths
Calls to action throughout the site help move interested visitors from reading about the book to requesting the free offer, exploring the book, or starting a conversation.
Content ecosystem
Blog, podcast, FAQ, and supporting pages give the site room to grow beyond launch day and create more useful entry points for returning visitors and search.
Media-ready structure
The site includes a dedicated media path so podcast hosts, partners, and other collaborators can find the information and approved assets they need.
Connected management
Rambler's content and marketing systems support ongoing site updates, forms, email delivery, and audience management without requiring Ed's team to edit code.
The site gives different visitors a clear path without making the homepage carry everything.
DiscoverMeet the idea
New visitors can understand the next-chapter message and what the book is about from the homepage.
ExploreGo deeper
Readers can move into Ed's story, the book, blog content, podcast appearances, and frequently asked questions.
EngageTake the next step
Calls to action connect interested visitors to the reader offer, book information, and contact paths.
ReturnKeep the platform growing
The content structure gives Ed's team room to keep publishing and expanding the site after launch.
A few live pages from Ed's author platform.
The site is live at edgaskey.com and continues to grow alongside the book and Ed's content.
The result is a real author platform with a clear launch message and room to keep growing.
Ed now has a dedicated home for Creating Your Next Chapter that can introduce the book, support audience growth, house ongoing content, and give readers, media contacts, and collaborators a consistent place to learn more and connect.
Launching a book or building an author platform?
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