The media page should remove friction for someone trying to feature the author.
A journalist on deadline should not have to search social media for an old headshot. A podcast producer should not have to guess which biography is current. An event organizer should not need three emails to find a book cover or speaking topic. The media kit should make the most common requests self service while still providing a clear contact path for anything else.
The goal is not to publish every file the author has. It is to provide a controlled set of current, approved materials that can be downloaded or referenced confidently.
Core elements of an online author media kit
Short and long bios
Provide a concise biography for introductions and a longer version for articles, event pages, and deeper background.
Approved images
Offer high resolution author headshots, book covers, and other approved images with clear download links and simple usage guidance.
Interview and speaking topics
Give producers and organizers an immediate sense of the conversations the author can contribute to, tied to the book and broader expertise.
Press and contact information
Include recent appearances, reviews, selected coverage, relevant links, and a direct inquiry path for media or speaking opportunities.
Make the media kit genuinely usable
The difference between a media page and a useful media kit is often the small operational details.
Use direct downloads
Approved photos and covers should be downloadable at usable resolution rather than displayed only as compressed webpage images.
Label assets clearly
Use descriptive filenames and identify which images are author headshots, book covers, logos, or other approved materials.
Keep information current
Update bios, release dates, retailer links, appearances, and contact details as the launch evolves.
Keep the inquiry path visible
Self service assets reduce routine requests, but media professionals should still know who to contact for interviews and custom needs.
A media kit is a working resource
- Publish current, approved information rather than forcing media contacts to assemble it themselves.
- Make high quality assets directly downloadable.
- Keep the page easy to update as new coverage, interviews, and launch details appear.